Premier League side Tottenham Hotspur have extended their partnership deal with Getir, which is a grocery delivery platform. The move will see Getir becoming the first-ever training kit sponsor for Tottenham Hotspur.
Getir signed its initial contract with Spurs back in August and has now extended that to include the progressively popular training kit inventory and ‘global partner’ designation on a three-year term.
The Turkey-based platform Getir was launched in the UK in January and yet they surprisingly managed to complete more than one million grocery deliveries across London, Birmingham, Manchester, Brighton, Cardiff, Liverpool, and Bristol. The platform has decided to operate in as many as 15 UK cities by the end of 2021, as well as debuting in the US.
“As an official global partner, we look forward to supporting our loyal customers and reaching out to more people in the community on match days throughout this three-year partnership,” said Turancan Salur, Getir UK’s general manager.
“We are delighted that fans will see our purple and yellow name within the stadium and on the training kits of the players.”
Todd Kline, Spurs’ chief commercial officer, added, “We look forward to supporting the growth in awareness of the Getir brand using the global appeal of the club and by delivering unique experiences and matchday activations at Tottenham Hotspur Stadium for our fans using Getir’s world-class technology.”
Currently, no fee has been reported about the deal but comparatively Spurs’ rivals Liverpool earn UK£20 million (US$27.6 million) a year from the insurance firm Axa from their equivalent deals.
Spurs face Crystal Palace on Saturday and will be looking forward to maintaining their top position in the PL table.