AC Milan, one of the world’s most renowned football clubs, have announced a new partnership with SPRIBE, an innovative online casino game provider.
This collaboration has designated SPRIBE’s popular crash game, Aviator, as the official crash game partner of the Rossoneri.
The strategic alliance aims to boost fan engagement by offering a unique gaming experience. Known for its adrenaline-fueled gameplay and high volatility, Aviator will be integrated into AC Milan’s digital platforms. This integration gives fans an interactive way to connect with the club and enjoy a fresh kind of entertainment.
David Natroshvili, CEO of SPRIBE, highlighted the significance of this collaboration and said, “We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organisations and sports teams, like this agreement with AC Milan.
“This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.”
Maikel Oettle, Chief Commercial Officer of AC Milan, added, “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways.
“Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”
This collaboration marks AC Milan’s first venture into the crash gaming space, although the club has a well-established history of working with gambling partners, such as Boomerang and TG.Casino. By embracing the world of online gaming, AC Milan aim to diversify their revenue streams and deepen fan loyalty through innovative digital content.
SPRIBE, founded in 2018, has quickly gained traction within the online gaming industry. The company is known for its focus on social interaction and multiplayer features, which have made Aviator a fan favourite worldwide. With over 42 million monthly active players, Aviator is the number-one crash game globally, combining innovative gameplay with a socially engaging experience.
The partnership with SPRIBE is followed by deals with major brands like TIM, Dyson, Konami, Bitpanda, a2a, KAGR, Cincoro Tequila, ComAve, Tamias, Clivet, and CFI Financial Group. As the Rossoneri continue to build their global network of partners, the club is positioning itself for sustained success on and off the pitch.
As AC Milan prepare to face Cagliari Calcio tonight in Serie A, currently holding seventh place, the Rossoneri are determined to make the most of the upcoming international break to regroup. This pause will allow the team to recalibrate for both domestic and European title pursuits, with challenging matchups on the horizon, including clashes against Juventus in Serie A, ŠK Slovan Bratislava in the UEFA Champions League, and U.S. Sassuolo Calcio in the Coppa Italia Round of 16.