Sportz Interactive (SI), a global leader in sports technology and fan engagement, has created three distinct anthems for three Pro Kabaddi League (PKL) clubs this season, demonstrating its ability to combine speed, creativity, and AI-driven innovation at scale.
Each anthem was designed to represent the individuality of its particular squad while emphasising SI’s ability to generate world-class productions under tight deadlines.
Sportz Interactive and Capri Sports collaborated closely on the Bengal Warriorz campaign to create ‘Tashan Toofani’, a bright, young song inspired by Gen Z culture. SI also wrote the lyrics, giving the marketing theme a fresh, distinct voice. By using AI to produce both the soundtrack and essential images, as well as futuristic player avatars, the anthem perfectly blended fashion, music, and sport in order to appeal to a new generation of fans.
The Gujarat Giants‘ season 12 anthem video, ‘Garjega Gujarat’, was finished in only five days, owing to a combination of in-house agility and AI-powered fan-generated animations, demonstrating that high-quality creative work can be done quickly.
The UP Yoddhas song, which captures the team’s strong, battle-ready ethos, was developed by a lean production crew using AI techniques, illustrating how authenticity and cinematic quality can be managed within efficient, modern workflows.
Chintan Shah, SVP – Leagues, Teams & Federations at Sportz Interactive, said, “These three productions reflect the versatility of our teams and the immense potential of AI to transform how sports franchises connect with their fans. Whether it’s ultra-fast delivery, fresh visual styles, or smarter workflows, we’re proud to be pushing the boundaries of what’s possible in sports storytelling.
“At SI, we’re committed to being an AI-forward organisation that doesn’t just experiment with emerging tools but delivers tangible, high-quality outcomes at speed. It’s only fitting that the Pro Kabaddi League, one of India’s most innovative sports properties, provides the stage for us to showcase what the future of sports content creation looks like.”
