Sportradar has unveiled its basketball betting product, Virtual NBA, backed by its historic database and a multi-year partnership with the National Basketball Association (NBA).
The computer-generated betting services have been developed using artificial intelligence and machine learning technologies, with the goal of enhancing the way operators engage with basketball’s 2.2 billion-strong worldwide fanbase. Virtual NBA includes 480,000 unique real-game basketball experiments that were filtered using millions of data points from scrutinised NBA fixtures to boost the product’s realism.
Frank Wenzig, Managing Director, Gaming, said, “Virtual sports betting is growing in popularity with more than 200 million betting tickets accepted across Sportradar’s portfolio of virtual betting products so far this year. Through the introduction of Virtual NBA, featuring the names and logos of NBA teams.
“Sportradar is providing operators with dynamic new basketball content to drive engagement with the sport and provide fans with access to NBA betting markets, even in the off season.”
To improve the bettor’s engagement, the corporation encompasses ‘high-quality game demonstration’ using realistic images produced by motion capture software, which includes ‘hundreds’ of cameras and sensors.
In all certified nations around the world, the product will be offered for controller integration via Sportradar’s eWallet Remote Game Server or the Betradar Unified Odds Feed.
Operators will receive access to 3,000 games per day with 12 betting options and eight fixtures that can be viewed at any time, diversifying consumer choice and generating new opportunities for engagement by utilising Virtual NBA.
Within Sportradar’s portfolio of virtual sports offerings, this release follows Virtual Baseball In-Play with Major League Baseball (MLB) and Virtual Sports Bundesliga, as well as the newly unveiled Virtual Cricket In-Play.