Sports Marketing agency CSM Sport and Entertainment has tied up with Sports apparel brand Umbro as the ‘Official Communications Partner’. Under this deal, CSM will manage Umbro’s communications and marketing across its agreements and sponsorship deals with England Rugby (RFU) and Premiership Rugby side Bristol Bears.
CSM is already familiar with the Rugby market, having worked in the past and having presence in the sport with brands such as – Land Rover, HSBC, Quilter, Dove Men+Care, World Rugby and the British & Irish Lions.
Scott Watson, partnerships manager, Umbro UK said, “CSM has built a strong reputation for itself within the sport and entertainment industry. Their experience in rugby is an obvious asset for Umbro, as we make an exciting move back into the sport.”
CSM has officially launched its global communications offering which is built across three-core pillars : Strategic Communications and Public Relations, Digital Communications, and Communications Consultancy.
Current clients already utilising CSM’s communications services include: automotive manufacturer Land Rover, UAE Team Emirates, Formula E, Sure, AIA, Hisense, IPL team Rajasthan Royals and Diageo whisky brand Talisker.The new platform will be led by business directors Scott Branch and Joe Laing.
Scott Branch said, “CSM has been delivering best-in-class communications programmes for several years and our client base has continued to grow organically. With more and more clients coming to us on a communications first basis, it made sense to formalise our offering.”