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AFC confirms Media rights deal with Sport1 in DACH region

The Asian Football Confederation (AFC) has sealed a two-year media rights deal with sports broadcasters Sport1, in Germany, Austria and Switzerland for the 2021 and 2022 season of the AFC Champions League.

Sport1 will air AFC Champions League live matches and its highlights in this region on its Sport1+ OTT streaming platform, with selected live matches and highlights potentially being televised on its free-to-air linear channel.

It will be the first time that the AFC Champions League will be broadcast in the three German-speaking countries.

Patrick Murphy, board member and chief executive at FMA, said, “The partnership with Sport1 marks another progressive step to increase visibility of and access to AFC competitions in Europe.”

“The AFC Champions League is the best club competition in Asia – with numerous major clubs and many names also known in Europe. We are very pleased to broadcast Asia’s premier class live and exclusively on our pay-tv channel SPORT1+ for football fans in German-speaking countries from 2021 onwards”, said the COO at Sport1, Daniel Von Busse.

Last year, the AFC’s flagship national team tournament- Asian Cup, was broadcast in Germany on Eurosport as part of a pan-European rights deal with the Discovery-owned broadcaster. 

Football Marketing Asia (FMA) has the ownership to sell the global media and sponsorship rights to all AFC competitions for a period of over eight years, from 2021 to 2028.

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