spot_img

Sportsbet.io lands major snooker sponsorship deal

This two-year partnership sees Sportsbet.io take the top billing for the Players Championship, Tour Championship, and Champion of Champions events.

Sportsbet.io, a leading cryptocurrency-focused online gaming operator, has struck a major deal to become the title sponsor for three prestigious snooker tournaments in 2025 and 2026.

This two-year partnership sees Sportsbet.io take the top billing for the Players Championship, Tour Championship, and Champion of Champions events.

The tournaments will be held across the UK, with extensive coverage on ITV ensuring significant national exposure. Additionally, the events will be broadcast internationally, reaching a global audience.

This deal marks a significant step for Sportsbet.io, solidifying its place in the world of professional snooker.

Speaking on the occasion, Peter Wright, Chief Commercial Officer for WST, said, “We are excited to team up with Yolo Group as they are known for their inventive approach to the digital world which is going to be an ever-changing landscape in years to come. They have a range of fabulous snooker events to help build the Sportsbet.io brand. The Players Series events are only for the best players on the one-year rankings so it rewards the players in form with places in these prestigious tournaments. Fans will pack the arenas in both Telford and Manchester and we look forward to working with the Yolo team over these events.”

Emily Frazer, CEO of Matchroom Multi Sport, added, “We’re delighted to welcome Sportsbet.io as the title sponsor for the Champion of Champions, alongside the Players and Tour Championship. The Champion of Champions is a standout event on the snooker calendar, renowned for its elite line-up and global reach. Partnering with Sportsbet.io, a brand synonymous with innovation and excellence, ensures these tournaments will continue to thrive as world-class spectacles. We’re excited to work together in showcasing the very best of snooker to fans across the globe.”

Shane Anderson – Director of Partnerships, Content and Brand of Yolo Entertainment, continued, “At Yolo Group, we’re passionate about pushing boundaries and creating unforgettable experiences, which is why partnering with three of snooker’s most prestigious tournaments is such an exciting opportunity for us. The Players Championship, Tour Championship, and Champion of Champions embody excellence, just as Sportsbet.io strives to innovate and elevate the worlds of sportsbooks and blockchain. We’re thrilled to bring this partnership to life and connect with snooker fans around the globe.”

This partnership promises to elevate the profile of these esteemed snooker tournaments while providing Sportsbet.io with a valuable platform to engage with a passionate and dedicated global fan base.

Founded in 2016, Sportsbet.io is a leading crypto sportsbook that redefined online betting. The platform is known for its cutting-edge technology and cryptocurrency expertise, and it focuses on providing a fun, fast, and fair gaming experience. Beyond snooker, Sportsbet.io has established itself as a major player in sports sponsorship which includes partnerships with LALIGA, Hull City FC and Newcastle United.

Related Articles

Latest Articles