Aser Ventures have officially launched Streaming Platform – LIVENOW which is based on pay-per-view model. This gives users the flexibility to access the events across sport, music, fitness view as per their interests.The content will be made available through digital media, social media channels and on the platform as well.
LIVENOW was launched in 2019, and since its inception it has shown the likes of the FA Cup, La Liga, and Chinese Professional Baseball League from Taiwan in its sport section. It has lot to offer in the music section and also events such as the Financial Times Business of Football conference have been available. More content is expected in the near future such as 50 live fitness classes and much more to keep the user engaged.
Leeds United chairman, Andrea Radrizzani commented,
“It offers event organisers and rights holders a new and flexible way to make content available to their viewers. It gives viewers easy access to the events they want to watch, on the platforms they want to watch them. And it offers media partners the chance to host great content and share in the revenue generated from pay-per-view.”
“We’re excited by the opportunities available to disrupt the current pay TV market with a new service that democratises access to live content and we will be building out our offering rapidly in the coming months.”