Sportradar has extended its partnership with EuroLeague Basketball, securing exclusive global official data and audiovisual (AV) betting rights for the EuroLeague and BKT EuroCup through 2031.
The agreement, which begins with the 2026-27 season, covers more than 650 games annually across the two competitions.
Under the renewed agreement, Sportradar will distribute official EuroLeague Basketball data across its global network, supporting live betting, micro-betting and player-focused markets. The company will also retain exclusive audiovisual betting rights, enabling betting operators to integrate live game streams with real-time data and wagering products.
The deal follows Sportradar’s acquisition of IMG ARENA’s sports betting rights portfolio in 2025, through which the EuroLeague and BKT EuroCup rights became part of the company’s expanded global portfolio.
Chus Bueno, EuroLeague Basketball CEO, said, “We are pleased to extend our partnership with Sportradar, a trusted partner that shares our commitment to innovation and delivering premium experiences for basketball fans around the world. This renewed long-term agreement reflects the strength of the EuroLeague and EuroCup as premium platforms for leading global organisations to grow their business. More than a transactional partnership, it represents a shared strategic commitment to innovation, technology, and the long-term development of our respective properties. By combining the strength of our official data and premium streaming rights with Sportradar’s global reach and advanced technology, we are creating new opportunities to engage fans, support our clubs, and unlock additional value for our competitions and stakeholders.”
Moritz Gloeckler, EVP Rights and Strategic Projects, Sportradar, added, “The partnership with Euroleague Basketball secures our position as leading official data rights holder across all key properties in one of the most heavily bet-on global sports. Winning this tender extends our portfolio of official basketball data and opens up new commercialisation opportunities for Euroleague Basketball, starting with a set of new, innovative basketball solutions we’re building to enhance the fan experience and plan to roll out over the course of the partnership.”
The extension further strengthens Sportradar’s global basketball portfolio, which includes partnerships with the NBA, WNBA, NBL Australia, NBB Brazil, CBA China, LNB France, GBL Greece, LBA Italy and ACB Spain.
The agreement underlines the increasing commercial importance of official sports data as betting operators pursue faster, more granular in-play markets and integrated live-content experiences. For Sportradar, retaining the EuroLeague and EuroCup rights through 2031 reinforces its position at the intersection of sports data, audiovisual content and betting technology.
