The sports technology company, Sportradar, has secured a multi-year extension of its partnership with the All England Lawn Tennis Club (AELTC), retaining the exclusive rights to distribute Wimbledon’s official data and audiovisual (AV) betting content to licensed betting operators worldwide.
The renewed agreement covers both The Championships, Wimbledon and the Wimbledon Qualifying Competition, ensuring continued access to official match data and live betting streams for Sportradar’s global network of sportsbook partners.
The extension further strengthens Sportradar’s position within the global tennis betting ecosystem, where demand for official, real-time data continues to grow as operators expand their in-play wagering offerings. Wimbledon is widely regarded as one of the most valuable betting properties in tennis, generating significant engagement through live and point-by-point betting markets during the tournament.
Under the agreement, Sportradar will continue to distribute official low-latency match data and audiovisual content, enabling betting operators to deliver live wagering experiences powered by real-time information. The partnership will also support the development of enhanced betting products, including expanded micro-betting opportunities and player-specific markets driven by Sportradar’s odds and trading solutions.
Moritz Gloeckler, EVP Rights and Strategic Projects, Sportradar, said, “The Championships is one of the most iconic properties in global sport. Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide. By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”
Paul Davies, Associate Director, Broadcast, Production & Media Rights at the All England Club, added, “We are pleased to extend our relationship with Sportradar for the distribution of Wimbledon’s official data and audiovisual betting rights. Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport.”
Beyond data and content distribution, Sportradar will continue to provide integrity services for the tournament, monitoring global betting activity and identifying suspicious wagering patterns that could threaten the integrity of competition.
The agreement adds further momentum to Sportradar’s growing tennis portfolio. The company currently delivers data from more than 40,000 tennis matches annually and continues to expand its presence across the sport’s most prestigious events as official data becomes an increasingly important commercial asset for rights holders, betting operators and fan engagement platforms.
