Sportiqo, a blockchain-based fantasy sports platform, has announced the launch of a digital campaign starring the former Indian cricketer, Robin Uthappa. As IPL fever grips the country, the campaign aims to promote Sportiqo’s sports solutions and engage sports fans globally.
The “Khel On. Trade On” digital campaign will feature Robin Uthappa, Sportiqo’s brand ambassador, emphasising the organization’s sports technology products and services, in addition to how individuals may discover about financial trading through leveraging their abilities and knowledge of their beloved sport.
To interact with sports enthusiasts and promote Sportiqo’s offerings, the digital campaign will comprise a series of videos on social media platforms such as Instagram, Facebook, YouTube videos/shorts, and other engaging digital activities.
Robin Uthappa, said, “As a player, I believe that a well-executed digital campaign has the power to connect, engage, and inspire communities around the world. It’s not just about the technology, but the creative storytelling and meaningful interactions that can truly make a digital campaign a game-changer and Sportiqo have done just that, by weaving in a story beautifully of trading and cricket going hand in hand on the platform”.
Sportiqo and Robin Uthappa have unveiled this digital campaign to motivate and educate sports fanatics worldwide to unlock their sports IQ and also learn about stock trading.
Anindya Kar, Chief Product Officer and Co-Founder of Sportiqo, said, “I am thrilled to have Robin as the face of our digital campaign. He brings an unparalleled level of talent, dedication, and passion to the game, and we are honoured to have him represent our team and brand. We are confident that Robin will inspire and captivate fans all over the world. Our digital campaign is a testament to our commitment to delivering extraordinary experiences to our fans. Together, we will continue to push the boundaries of what is possible in the world of sports and online gaming.”
Raj R Gupta, Director of the digital campaign, said, “Like every other person in India, most of my fond memories of childhood involve cricket. While shooting these ads I felt a personal resonance with the stories I was telling. As a filmmaker, I have always wanted to entertain and engage an audience. I like to tell stories about people who inspire others. This was what excited me most when I got to know that I will be working with Robin Uthappa. He has inspired the budding cricketers of a whole generation with his work ethic and sportsmanship. And I needed to bring out those qualities on screen when we were shooting these ad films.”