The I-League team, Sporting Club Bengaluru (SCB) have inked a sponsorship agreement with a leading online sports news platform, Fortunas News.
As part of the deal, Fortunas News has been named as the club’s principal partner for the ongoing I-League 2024-25 season. The partnership demonstrates an identical appreciation of sports and a desire to engage and inspire football fans throughout the country.
As the principal partner, the company’s logo will be prominently displayed on the front of SCB’s shirt. Both organisations share a common vision of disrupting their industry.
Fortunas News, recognised for its extensive coverage of cricket and other major sporting events in India and around the world, is now expanding its commitment to Indian football with this strategic relationship. The brand will also be visible at the Bangalore Football Stadium. The agreement will also incorporate Fortunas News into the club’s digital programming, providing fans with compelling media and exclusive behind-the-scenes access throughout the balance of the season.
Sporting Group International (SGI), which played a crucial role in finalising the deal, is pleased to welcome Fortunas News as SCB’s principal partner. SGI’s objective in India is to assist in expanding sports beyond cricket by partnering with teams and leagues to develop and become global entities. SGI’s objective in India is to assist expand sports other than cricket by partnering with clubs and leagues to develop into global properties.
This sponsorship marks a big milestone for Indian football, particularly the I-League, by bringing in a brand like Fortunas News. It demonstrates the league’s rising potential and brand confidence in supporting new football clubs. It demonstrates the league’s expanding potential and advertisers’ increasing trust in backing new football clubs.
On the partnership, a spokesperson from Fortunas News said, “This partnership with Sporting Club Bengaluru is a fantastic opportunity for Fortunas News to connect with passionate football fans across India. We believe in the power of sport to unite and inspire, and we’re excited to support SCB in their journey this season. We see a lot of synergy between our brand’s focus on delivering timely and engaging news and the dynamic energy of SCB. We’re looking forward to a successful and mutually beneficial partnership.”
Kishore Reddy, CEO of Sporting Club Bengaluru, said, “We at SCB are excited about the partnership with Fortunas News as our Principal Partner for the 2024-25 season. Fortunas News is an aspiring sports news platform and has demonstrated a commitment to Indian football by partnering with SCB. Their approach to partnering with a newly promoted club to the I-League shows their trust in us. The partnership with Sporting Club Bengaluru will enhance the experience for our fans, both on the pitch and through our social & digital media presence. We hope SCB and Fortunas News continue to build on this partnership for seasons to come.”