Cricket Ireland, the governing body for cricket in the country, has named the full-stack used car platform, Spinny, as the title sponsor of the forthcoming Ireland vs India T20I series, now known as the Spinny Cup.
The cooperation, which was made possible by Cricket Ireland’s association with ITW Universe, takes place ahead of an eagerly awaited international series that will take place at Stormont next week.
The sponsorship is another key step in Spinny’s growing sports marketing portfolio, as the brand expands its influence in cricket through smart partnerships and fan-focused activities. Cricket Ireland was thrilled to have Spinny as the series’ title sponsor, emphasising the chance to engage with supporters and raise awareness of the Ireland vs India match.
Cricket fans in both nations are anticipated to pay close attention to the India-Ireland T20I series, giving Spinny a great opportunity to engage with supporters through one of the most popular international rivalries in the sport.
The deal also supports Cricket Ireland’s business plan to draw in foreign companies to help the sport flourish in the nation while capitalising on the popularity of touring teams like India.
Both sides are hoping to gather momentum in the shortest format ahead of a demanding international schedule at the Spinny Cup, which will take place at Stormont.
