The Premier League club, Southampton Football Club have announced a new shirt sleeve sponsorship deal with a sportswear brand, JD Sports. For the upcoming season, the company will be labelled as the club’s official sleeve partner.
The sports-fashion company’s branding will appear on the sleeve of the men’s first team, B team, under-18s, as well as all academy sides during the one-year accord.
JD Sports is replacing Virgin Media on the sleeves of all three Saints’ kits. For the past few seasons, JD Sports was Leeds United‘s official sleeve partner, while Virgin Media had been on Saints’ sleeves for five seasons.
Sarah Batters, Southampton Football Club Partnerships and Marketing Director, said, “We’re delighted to welcome JD as our new sleeve sponsor. JD is one of the world’s leading retail brands, with exciting aspirations. As a leader in youth fashion, their values align perfectly with our vision of developing young talent and turning potential into excellence.“
JD Global Marketing Director, Nadia Kokni, commented, “We look forward to working with JD in bringing this partnership to life for our fans over the coming season through a range of different activations. This is a really exciting partnership for JD, especially our local stores in Southampton, and we feel the Saints are a great fit to showcase the JD brand on the pitch around the world.
“The club’s connection to the fans and the continued level of talent that the academy produces align with our brand and we are excited to be able to work together to bring this sponsorship to life.”
From this weekend, all fans who wish to buy one of the Southampton FC 2022/23 replica kits would be allowed to go into the Southampton FC stadium shop and Marland’s store and have the JD labelling adhered to their shirts for free.
The Saints will begin their Premier League 2022/23 journey this Saturday i.e. August 6 against Tottenham Hotspur.