The Premier League (PL) club, Southampton FC have signed a new partnership with Ebury, a leading global fintech provider.
As part of the deal, the brand has become the club’s official fintech partner.
The association will last until the conclusion of the 2024-25 season, with Southampton FC being the latest addition to Ebury’s expanding sports portfolio, which currently includes Rangers, PSV Eindhoven and AS Monaco.
Ebury is a worldwide financial services company that helps firms trade and expand abroad. It supplies an extensive selection of products, including international payments and collections, corporate loans, and FX risk management.
Ebury will assist the club with its knowledge in worldwide financial operations, while it also wants to help the Hampshire SME community as well. As part of the partnership, Ebury’s logo will be featured on St Mary’s Stadium’s large screens and LED boards.
Dave Driver, Southampton FC, Finance Director, commented, “We are pleased to be partnering with Ebury – an exciting and innovative leader in financial services – to not only strengthen our own operations, but also to collaborate with an organisation that’s committed to supporting the wider Hampshire SME community. By sharing expertise and fostering collaboration, we hope to drive growth and success for businesses, both on and off the pitch.”
Peter Brooks, Global Head of Sports at Ebury, said, “I am thrilled to announce the latest partnership in our global sports portfolio. Southampton’s rich history as a football club, along with the area’s legacy as a global port, aligns perfectly with our expertise in supporting sporting brands and British businesses with global ambitions. We are continuously evolving our product offerings to meet the specific needs of sporting organisations, and our partnership with Southampton allows us to further facilitate this product expansion. We look forward to supporting Saints throughout the season, both on and off the pitch.”
In recent times, the unit also developed collaborations with P1 Travel, 8×8, Paris Smith LLP, and P&O Cruises.
