The Premier League (PL) club, Southampton FC have developed a sponsorship agreement with the technology giant Garmin.
This partnership has established Garmin as the club’s official partner for the rest of the 2024-2025 season.
Welcoming Garmin as an official partner for the rest of the 2024/25 season 🤝
— Southampton FC (@SouthamptonFC) December 12, 2024
The agreement, which has been rekindled after 2014, will see Garmin become the club’s first-ever back-of-shirt sponsor during the EFL Carabao Cup. The emblem will appear on the players’ shirts for the first time when they face Liverpool FC in the tournament’s quarterfinals on December 18 at St Mary’s.
The collaboration between the two renowned Southampton firms comes after the launch of Garmin’s flagship shop in Southampton’s Westquay Shopping Centre. The shop brings the Garmin brand and goods to life, and it is the only retail facility in the UK to demonstrate its whole line of consumer gadgets, including smartwatches, cycling computers and golf equipment, as well as items for automobiles and the maritime sector.
Building on its previous investments in the region, Garmin’s season-long collaboration with Southampton FC will feature LED and big screen advertising at St Mary’s Stadium, as well as unique player appearances at Garmin events all over the course of the season.
Greg Baker, Chief Revenue Officer, Southampton Football Club, said, “We’re delighted to be working with Garmin once again, a real leader in fitness and GPS technology. Based in the same city but both recognised around the world, our shared values around innovation and high-performance offers the perfect foundation for this partnership. This is an exciting new commercial opportunity for us, and we look forward to working with them throughout the season.”
Jon Oliver, Managing Director of Garmin UK and Ireland, commented, “After an exciting run to the quarter-finals of the Carabao Cup, we are looking forward to seeing the Garmin brand on the Southampton team’s shirts against Liverpool. We are passionate about supporting our customer’s health, fitness and wellbeing goals so to partner with Saints again is a natural fit for us. We are looking forward to working together for the rest of the season.”