The Premier League (PL) team, Southampton FC have inked a partnership with the online gaming, casino, and crypto website, Rollbit.
As part of the deal, the brand has become the team’s official front-of-shirt partner.
The agreement will feature Rollbit’s brand prominently on the men’s first team jerseys, as well as exposure around St Mary’s through LED advertising and hospitality.
Rollbit, launched in 2020, is making significant progress in the online gaming, esports, and entertainment arenas. Rollbit’s platform integrates entertainment and investing in a novel way, including the creation of digital game worlds for users to explore.
The brand has expanded to have a significant global influence, with notable collaborations including the Serie A heavyweights Napoli and the world’s most subscribed esports gaming club, FaZe Clan, which has over 8.5 million followers on YouTube alone.
The club has become Rollbit’s first Premier League partner, connecting two groups committed to innovation and providing exceptional experiences for their respective audiences.
Greg Baker, Chief Revenue Officer, Southampton FC, said, “We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our Official Front of Shirt Partner. This partnership marks a dynamic fusion of technology and sport, at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”
Sam Norman, Head of Partnerships, Rollbit, said, “Rollbit is delighted to announce its latest partnership with Southampton FC following on from their incredible win in the playoff final. We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams. We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”
Recently, the club also announced Draper Tools as the official training kit partner across men’s and women’s teams for the 2024–25 season.
