The Premier League (PL) team, Southampton FC have inked a partnership extension with the global energy drink company, Monster Energy.
For the upcoming 2024–25 PL season, the energy drink brand will continue to remain the club’s official energy drinks partner. Along with this, the partnership will also continue to aim towards developing unique fan experiences.
This expands on the first four-year collaboration that both parties established from 2019 to 2023.
Greg Baker, Chief Revenue Officer at Southampton FC, said, “We’re incredibly excited to be working with Monster Energy again; a brand that shares our passion for creativity and innovation. We look forward to working in collaboration with Monster to reward our fans.”
In the past, Southampton and Monster collaborated on fan activities including the “Fan v Pro” competition, which pitted club supporters against Southampton players on FIFA 22 at St. Mary’s Stadium, and the Monster Energy “Pick That One Out” quiz series featuring players.
As they reunite, the collaboration will maintain its fan-focused approach. Additionally, the energy drink company will once more be visible on the big screens and pitch-side LEDs at St. Mary’s Stadium.
Nick Watson, Sports Marketing Director at Monster Energy, said, “We are extremely excited to be partnering once again with Southampton FC, a club with a passionate fanbase that Monster Energy can continue to excite and engage through authentic and value-added experiences throughout the season.”
Prior to this deal, the unit, which has obtained promotion to the top-tier league this season, also developed partnerships with Draper Tools, Puma, Moonpig, and Rollbit.
