The Premier League (PL) team, Southampton FC have announced a new multi-year partnership with Britain’s favourite cruise line, P&O Cruises.
As part of the deal, the brand has been named the team’s official sleeve partner. Moreover, the P&O Cruises brand will be prominently displayed on the men’s, women’s, and academy teams’ sleeves.
With a long history in Southampton, P&O Cruises is often regarded as Britain’s premier cruise line. This agreement, P&O Cruises’ first sports sponsorship, will also provide special advantages and experiences to the club members, supporters, and visitors, such as cruise deals, match tickets, meet and greet events, and onboard coaching.
The collaboration with P&O Cruises will honour both companies’ dedication to producing achievements and serving the community. P&O Cruises is also poised to become the title sponsor of the Saints Foundation, i.e., the club’s official charity that helps over 5,500 individuals in the city each year with health, education, gender equality, pathways, and employment.
Phil Parsons, CEO of Southampton Football Club, said, “We are delighted to welcome P&O Cruises as our sleeve partner. This is a historic partnership for us, working with P&O Cruises for the first time. P&O Cruises is an organisation right at the heart in our city, much like us. With customer service and local community central to its business, its values are aligned to our own. We look forward to what this partnership will bring to our fans and the local community.”
Carnival UK & P&O Cruises President Paul Ludlow, said, “P&O Cruises has a long and illustrious history sailing from the port of Southampton. Southampton Football Club is one of the oldest and forward-thinking clubs in English football, with a passionate and dedicated following of supporters in the city and beyond. It is a natural partnership for both of us and we are excited to see what this collaboration will bring to our guests. Investing in our home ports and the communities in which we live and visit is vitally important to us and this partnership underpins our commitment to the region.”
With pre-season activities taking place for all of the squads, fans will see the P&O Cruises emblem on the men’s first team shirts for the first time today, i.e., August 7, during a home friendly against S.S. Lazio. All supporters who purchased any of the 2024-25 replica kits will be able to walk into the stadium store and have the P&O Cruises logo put on their shirts free of charge.
Before this deal, the unit, which has acquired promotion to the top-tier league this season, also inked partnerships with Draper Tools, Puma, Moonpig, Rollbit and Monster Energy.