The Hockey India League (HIL) club, Soorma Hockey Club have announced multiple partnerships ahead of the 2024-25 edition.
The hockey club has announced the 8PM Premium Black Packaged Drinking Water and Magic Moments Music Studio as principal partners for the forthcoming season.
The 8PM Premium Black Packaged Drinking Water is an extension of 8PM, the flagship brand of Radico Khaitan Ltd which is the largest spirits maker in India.
Magic Moments Music Studio is a vertical of Magic Moments, a subsidiary of Radico Khaitan Ltd. Magic Moments was launched in 2006 and currently has over 50% market share across price points in the Vodka segment.
On the other hand, Soorma Hockey Club has unveiled Rock.It as their associate partner. Rock.It is headquartered in Ludhiana, Punjab and is an athleisure, fitness and gymwear brand.
In one of the recent developments, the club has signed Harmanpreet Singh, the double Olympic bronze medalist as the team’s captain for the upcoming season. Teams in the competition are placed in two groups, Soorma Hockey Club’s pool consists of Delhi SG Pipers, Shrachi Rarh Bengal Tigers, and Vedanta Kalinga Lancers.
In their first game of the season, Soorma Hockey Club will take on Tamil Nadu Dragons on Sunday, December 29, 2024, in Rourkela.
