After streaming EURO 2020, SonyLIV received a stupendous rise in its viewership thanks to the major sports events which took place recently.
The OTT platform announced a drastic rise in its viewership after streaming some major sporting events like the Tokyo Olympics, India’s Tour of Sri Lanka and The Euro Cup.
Since mid-July, the OTT platform streamed numerous live events like the India tour of Sri Lanka which was telecasted in English, Hindi, Tamil and Telugu. The platform made sure to include highlights, player compilations and various talk shows. Tokyo Olympics 2020 which was concluded recently was also streamed by SonyLIV and offered 20 live streams.
To enhance consumer engagement and digital strategy, SonyLIV collaborated with Google for their Organized Search Results Page (OSRP). “With this collaboration, users searched and watched their favourite team or athlete’s medal-winning performances, world record clips, medal event highlights, comprehensive day-wise India highlights, and more on Google OneBox in the form of SonyLIV VODs,” it said.
SonyLIV had around 100+ advertisers under their radar for the India tour of Sri Lanka and Tokyo Olympics which included Maruti Suzuki, LIC, JSW (Jindal Steel), WazirX, Vimal, Swiggy, Betway, Fresh to Home and MPL.
The platform also succeeded to clear 99 per cent of its total advertising inventory, on the back of continued support from brands such as AMFI, Apple, Tata Motors, RBI, Hindustan Unilever Ltd, Amazon, Herbalife, Visa, Amul, TVS Eurogrip Tyres, NPCI, Accenture, Acer, Dafanews, CoinDCX, Abbott, Cars24, Medibuddy, Bridgestone, Raymond, Yamaha, Fastrack and Go Digit. The India tour of England which began on 4th August is currently streamed by SonyLIV as well.
Ranjana Mangla, Sr. VP & Head of Ad Revenue, Sony LIV said, “We are enthralled with the overwhelming response from advertisers that helped clear 99% of our total inventory for India’s tour of Sri Lanka and the Tokyo 2020 Olympic Games. While the majority of the Euro 2020 advertisers continued their association, we onboarded more than 100 advertisers. With sports consumption on the rise, we are confident of onboarding new brands for the India-England series,” added Mangla.