Sony Sports to broadcast Tokyo Olympics; launches a special campaign

Sony Pictures Sports Network has also launched a special ‘Hum Honge Kamyab’ campaign ahead of the Tokyo games.

As the Tokyo Olympic 2020 starts to gain momentum with just 20 days left, the Sony Pictures Sports Network (SPSN) announced that it will be broadcasting the event on 5 channels in different regional languages. The games will start from 23rd July to the 8th of August 2021.

SPSN has also launched a special ‘Hum Honge Kamyab’ campaign ahead of the Tokyo games. The campaign will be airing videos and memories from past games to boost the confidence of the country’s athletes competing. It will also include the country’s biggest personalities sending their best wishes. Along with this, SPSN will host a special in-house program with the name of ‘India’s Quest for Gold with Kiren Rijiju’ which will be a special interview with India’s MOS youth affairs and sports and will be hosted by Ridhima Pathak.

SPSN will also be broadcasting a special program with the name “The Torchbearers” which will showcase the success stories of the Olympians. Hosting big names like Neeraj Chopra, Abhishek Verma and many more, SPSN is doing everything they can and have left no stone unturned to build the hype of the well-awaited event and wishing all the athletes well before the Olympic games.

Through the medium of this campaign, SPSN intends to invoke the fire for the love of this country’s sport and the pride it carries by being able to compete on the highest stage in the Olympic games. This Movement attempts to excite the country’s watcher and inspire to wish the athletes well when they go on to compete in the Tokyo Olympics 2020.

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