The broadcasting giant, Sony Sports Network, which contains the official media rights of the Australian Open 2022 has garnered an overwhelming response from the advertisers.
Popular brands like Lenovo, Amul, Kia Motors and LIC have emerged as sponsors for the highly anticipated event, some prominent advertisers like Skoda, Total Oil, Ford, Go Mechanic, Mercedes, DafaNews, Fairplay News, 1 x News, Netmed and Apple have also joined the bandwagon.
This year’s initial fierce tennis competition will be aired live on Sony Sports Network beginning from January 17, 2022, on channels such as SONY SIX, SONY TEN 2 and SONY TEN 4 for the English language and SONY TEN 3 for Hindi. The exuberant Grand Slam would also be showcased live on the on-demand OTT platform of the broadcasting company, SonyLIV.
On this massive and fabulous response, Rajesh Kaul, the Chief Revenue Officer, Distribution and Head of Sports Business for Sony Pictures Networks India said, “Australian Open is the first and most competitive tennis Grand Slam of the calendar year as it sees participation from the best tennis players from across the globe. There is already a lot of talk about the tournament amongst the advertisers as we have received tremendous response from various sectors like tech, automobile, FMCG and more. We aim to showcase and bring real-time action from the courts and this year with our Hindi and English feeds along with our studio show, EXTRAAA SERVE that will also take the tournament to a wider audience in India.”