The sports broadcasting entity, Sony Sports Network has onboarded the Indian tennis legend, Sania Mirza as its Tennis Ambassador.
With this development, the 36-year-old tennis superstar became an expert panellist on the channel with the commencement of Roland-Garros (French Open) on May 22, 2023.
The association between the two has also led the sports broadcasting entity to launch a brand-new special campaign called Home of Tennis. The campaign portrays the ultimate trio of Sania, the Sony Sports Network, and three grand slams that the channel broadcasts (Australian Open, Roland-Garros, US Open) as the match made in heaven. It will also celebrate the Hyderabadi tennis player’s esteemed career and her achievements which brought laurels to the nation.
The campaign has been segmented into four films, where the first one will talk about Mirza exclusively partnering with the channel. In the second film, Sania will be seen presenting Roland Garros, the third one will talk about the broadcasting channel as the home of tennis, and last but not least, the Arjuna award recipient will give a teaser of the US Open.
Speaking on this new appointment, Rajesh Kaul, Chief Revenue Officer – Distribution and International Business and Head – Sports Business, Sony Pictures Networks India said, “We truly believe that Sania Mirza’s expertise and passion for tennis will be a great addition to our team, and we are thrilled to have her as the Tennis Ambassador for Sony Sports Network. This partnership with the Padma Bhushan awardee will further strengthen our position as the premier destination for tennis in India, as well as enhance the viewing experience of tennis fans in India. Sony Sports Network has been at the forefront of providing the best tennis content, and additionally, we are the first broadcasters to telecast the Grand Slams live in multiple regional languages. This initiative has been widely appreciated by viewers across India, as it has taken the sport to a wider audience.”