Sony Sports Network, India’s premier sports broadcasting entity, has unveiled a new campaign to commemorate India’s favourite sport in 2022.
The sports network released the first of three videos of its campaign ‘Non-Stop Cricket on Sony Sports Network’ on its sports channels and social media platforms.
Smriti Mandhana, one of India’s finest cricketers, and actor Pankaj Tripathi have teamed up to promote the sports network’s non-stop cricketing activity.
The commercial also highlights the network’s cricket schedule, with the tagline ‘’Ab cricket fans ke pass hai celebration ka big reason, kyunki Sony pe dikhega cricket ka full season.’’
The network features a full calendar of live cricket on its channels, including bilateral men’s and women’s cricket series, international fixtures, and more. The campaign differs from previous traditional cricket campaigns because this time one of India’s most prominent female players is leading the campaign for all formats of men’s and women’s cricket.
The commercial video is a tribute to true cricket lovers. Smriti, the ace Indian cricketer, is seen presenting non-stop cricket to ‘fan’ Pankaj Tripathi, implying that he can look forward to several cricket series and tournaments that would be presented on the sports network.