Sony Sports Network comes up with a new campaign for 19th Asian Games

In the campaign, Sony Sports Network unveiled a new goal for India of winning 100+ medals.

With its new campaign, ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!’ Sony Sports Network, the official broadcaster of the 19th Asian Games Hangzhou 2022, commenced the 150-day countdown to the multi-sporting event. The campaign features two inspirational films featuring Olympian and Arjuna Awardee, Raja Randhir Singh, Acting President, Olympic Council of Asia, and Olympian and Arjuna Awardee, Adille Sumariwalla, President, Athletics Federation of India, to raise support for the Indian contingent at the Asian Games. Sony Sports Network has also developed a microsite for the 19th Asian Games, which will provide fans with access to the schedule as well as the medal tally.

Sony Sports Network unveiled a new goal for India of winning 100+ medals in the upcoming 2022 Asian Games, through this campaign. Although it is a lofty aim, it is not unattainable, as India’s delegation earned 69 medals at the 2018 Asian Games.

At the 1978 Asian Games in Bangkok, Raja Randhir Singh became the first Indian shooter to win a continental individual Gold. At the 1982 Asian Games in New Delhi, Singh won team Silver and individual Bronze. From 1968 to 1984, he competed in the Mixed Trap at five Olympic Games. 

Speaking about the 19th Asian Games, Singh said, “The first-ever Asian Games were held in New Delhi in 1951, and this was the first step in paving the way for a multi-sport culture in Asia and especially in India. Similarly, the Tokyo 2020 Olympics was able to fill the country with a new hope – Hum Honge Kamyab. Taking this thought ahead, I wish the Indian contingent all the luck and I am sure they will cross the 100-medal tally and make us all proud – Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!”

Adille Sumariwalla recalled the Gold medal victory of Neeraj Chopra at the Tokyo 2020 Olympics. He also sent his best wishes to the Indian team competing in the Asian Games in 2022, chanting “Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!”

Sumariwalla spoke about India’s success in Tokyo 2022, “The Olympic Games Tokyo 2020 will go down in the history as one of the most successful in sports for India. There were so many unforgettable moments of pride for our nation at this prestigious platform. The whole country came together to inspire our athletes to do their best and as we continue our rallying cry, I believe that our contingent, specifically athletics, will contribute to the maximum number of Golds at the Asian Games this year.” 

“The feeling of national pride that our Olympics campaign ‘Hum Honge Kamyab’ was able to instill in people was commendable, and we wish to replicate the same for the 19th Asian Games Hangzhou 2022. At the 2018 iteration of the Games, India bagged 69 medals, so to manifest India’s 100-medal mark, we have launched our campaign ‘Iss Baar Sau Paar, Phir se, Hum Honge Kamyab!’. Our campaign also commemorates the 150 days countdown and gives us a chance to inspire the audience to watch this year’s Asia Games,” says, Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India.

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