Sony Sports Network, the leading sports channel in India, strengthens the popularity of the ‘Iss Baar Drugs Ki Haar’ initiative by involving international athletes to support the campaign.
Marquee players from the England and Wales Cricket Board (ECB) join together to tackle drug usage among Indian kids. The advertisement features well-known ECB players, including Heather Knight, Jos Buttler, and pacer Mark Wood.
Sony Sports Network is dedicated to tackling the serious problem of drug usage among youngsters. The second film in the well-received campaign addresses potential first-time drug users, urging them to make educated decisions and avoid drug usage. The network’s ‘Iss Baar Drugs Ki Haar’ campaign attempts to encourage wider involvement in this significant endeavour.
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India, said, “Drug abuse among India’s youth is a growing concern, often driven by peer dynamics. At Sony Sports Network, we believe that sports icons can influence positive choices. With the support of Heather Knight, Jos Buttler, and Mark Wood, we’re reinforcing our commitment to this critical cause. The success of our first film has motivated us to keep pushing forward, and we’re excited to continue inspiring India’s youth to say no to drugs.”
Jos Butler, England captain, said, “I am glad to be associated with Sony Sports Network for their noble campaign of “Iss Baar Drugs Ki Haar”. Drugs is a global issue and this campaign is a great initiative which can create a difference among the youth.”
Mark Wood, England Fast Bowler, said, “Sony Sports Network’s initiative of “Iss Baar Drugs is Haar” is an important message for the youth in particular. It is a growing concern across the world and we are proud to associate with Sony Sports Network and lend our voice to the cause.”
Heather Knight, England Women’s Captain, said, “Drugs can ruin lives. My message to young people is clear: Stay away, make better choices, and focus on a healthier future.”