SonyLIV, India’s leading digital streaming platform, has unveiled an impressive roster of sponsors for its highly anticipated broadcast of Roland Garros 2025.
This robust commercial backing highlights the enduring allure and premium market position of the French Open within India.
Leading the charge as co-presenting sponsors are automotive giant Hyundai Motor India, global airline Lufthansa, and technology innovator OnePlus. Their significant commitment underscores the extensive reach and aspirational viewership that Roland Garros commands in the Indian subcontinent.
Further bolstering the sponsorship lineup, Dezerv, a cutting-edge wealth management platform, has joined as a co-powered by sponsor. This collaboration signifies the increasing interest from diverse industries in associating with high-profile international sporting events.
The partner sponsors for Roland Garros 2025 on SonyLIV represent a dynamic blend of global lifestyle and consumer brands: Sansaar, a D’Decor Brand, Disney Adventure (Disney Cruise Line), and GHA Discovery. This diverse group of partners solidifies the French Open’s reputation as a culturally aspirational and compelling property, offering unparalleled visibility to leading brands seeking to connect with a discerning audience.
Speaking on the occasion, Ranjana Mangla, Head of Ad Revenue at SonyLIV, said, “Round-the-year premium sports content and prestigious tournaments have been at the core of SonyLIV’s sports strategy since inception. It plays a critical role in engaging the affluent, premium-mass audience for our SVOD as well as AVOD audience. Roland Garros stands out as a legacy sporting event that presents a rare opportunity to align with a world-renowned property. It allows brands to connect with our annually subscribed audience in a high-engagement, high-attention, and premium viewing environment. Roland Garros attracts one of the most affluent audiences at scale, an essential segment of the addressable market for major advertising categories such as Auto, Banking, Finance, Insurance, Airlines, Tourism, Mobile Handsets, and Tech Products.
“Events of this stature go beyond mere viewership; they elevate brand prestige, enhance recall, and create meaningful resonance in a cluttered digital landscape. We are thrilled with the overwhelmingly positive response we’ve received from advertisers across categories for the upcoming tournament.”
Virat Khullar, AVP & Vertical Head Marketing, Hyundai Motors India, added, “At Hyundai, we believe in forging meaningful connections with our audiences through dynamic and engaging platforms. Our association with SonyLIV for Roland-Garros reflects our commitment to bringing premium sports experiences to discerning viewers. Tennis in India embodies the perfect blend of mass appeal and luxury, a philosophy that resonates deeply with Hyundai. This collaboration goes beyond sponsorship; it’s a testament to our dedication to sportsmanship and elevating the audience experience. We are excited about the potential to captivate tennis fans across regions and make this season truly memorable.”
Sng Ju Stephanie, Head of Marketing, South Asia, Southeast Asia, Pacific, Lufthansa Group, concluded, “Lufthansa is excited to partner with SonyLIV for the French Open, a prestigious event that strongly resonates with our discerning, premium audience. As a global brand synonymous with excellence and luxury, we see a natural synergy between the French Open’s world-class stature and the elevated experiences we strive to deliver. This partnership with SonyLIV not only strengthens our connection with sports enthusiasts in India but also reinforces our commitment to offering premium, meaningful experiences to travellers across the globe.”
The Roland Garros 2025 tournament promises to deliver exhilarating tennis action. With the robust support of these key sponsors, SonyLIV is poised to provide an immersive and engaging experience for millions of tennis fans across India.
