The broadcasting baron, Sony Pictures Networks (SPN) has acquired rights to offer the official coverage of the US Open. The association commences with the upcoming US Open which commences on August 29, 2022.
This development has provided authority to the media unit to exclusively broadcast the high-octane sporting event from 2022 to 2024.
The sports network of SPN will broadcast the highly anticipated US Open 2022 in India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives. Viewers across the Indian subcontinent can also catch the live action on the network’s OTT platform, SonyLIV.
Speaking on acquiring rights to the competition, Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India, said, “We are pleased to acquire the media rights for the US Open, the final stop of the tennis Grand Slam calendar, which makes us the premier destination for tennis fans in India and the subcontinent. for the first time in its history of broadcast in India, the US Open will be broadcast in four languages on our network. As the Home of Tennis, we have been and will continue to serve the growing tennis fanbase in India.”
Kirsten Corio, Chief Commercial Officer, USTA, said, “Having a broadcast partner committed to becoming a home for tennis in their region is central to growing fan engagement with the game and is what makes Sony Pictures Networks India a perfect partner for the US Open. We’re excited to work alongside them to deliver the US Open across the Indian subcontinent to our fans there for the next three years.”
Vijay Amritraj, an Indian tennis legend, remarked, “I am delighted to be working with Sony Sports channels after many years for a Grand Slam event in India. I have great memories of the US Open having played it in the 70s and the 80s and having been in two quarterfinals. My win over Rod Laver in 1973 and Bjorn Borg in 1974 are still firmly etched in my mind. I am really looking forward to covering the final Grand Slam of the year for tennis fans on Sony Sports channels.”
After missing out on retaining rights to Cricket Australia (CA) in the Indian subcontinent, Sony has managed to get rights to England and Wales Cricket Board (ECB) and US Open.