India’s top-most sporting network, Sony Pictures Networks (SPN) has secured exclusive broadcasting rights for the premier international team event in men’s tennis, Davis Cup.
The tennis tournament will be broadcast on sports channels throughout the Indian subcontinent, encompassing Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan, and Sri Lanka. The event will also be live-streamed on SonyLIV, thanks to a deal secured with the help of Sportsfive, a worldwide media rights agency.
In accordance with this partnership, Sony will broadcast the Davis Cup semifinals and championship matches in 2023 and 2024.
Rajesh Kaul, Chief Revenue Officer, Distribution & International Business and Head, Sony Pictures Networks India, said, “With the addition of the Davis Cup, we are happy to include another prestigious tournament to our extensive tennis portfolio that includes the Australian Open, Roland Garros & the US Open. Our consistent efforts to grow the tennis viewership base in India, has led to a considerable increase in reach for all three grand slams in our portfolio.”
Over 144 players representing more than 135 nations have competed in the Davis Cup, also known as the “World Cup of Tennis.” In the championship’s 110-year existence, the USA and Australia have been the dominant nations, each winning 32 championships.
Men’s teams representing 24 nations will compete in the 111th Davis Cup qualifiers. Four singles matches and one doubles match in a home-and-away format will make up the qualifiers. The 2022 finalists Canada and Australia, as well as the wild cards Italy and Spain, will be up next for the qualifiers.