Sonata has launched a new digital campaign ‘Once a Fan, Always a Fan’ in partnership with CSK, celebrating the passion of team’s fans.
Sonata is the official merchandising and licensing partner of CSK. The new multi-film campaign portrays the die-hard fans of CSK that support and express their love for the team throughout the year.
With IPL already moved to UAE, fans are restricted within their homes to cheer for their favorite teams and players. The objective of the campaign is to engage fans and uplift their spirits. Sonata is focussing on conveying a message that the products are very much affordable and best suited for stadium fashion.
The commercial video shows different characters donning Sonata’s CSK collection while doing their daily chores. They also reminiscent some historic moments in CSK’s history in IPL, and try to enact these moments in real life. They end the commercial with the slogan- Show some #Yellove with Sonata’s CSK collection.
The three digital films released in two languages Tamil and English on Sonata’s social media handles, depicting how fans are ready to indulge in the IPL Fever and show some #Yellove with Sonata’s CSK collection.