The International Cricket Council (ICC) has announced a groundbreaking global partnership with Sobha Realty, a leading luxury real estate developer headquartered in Dubai. This strategic alliance has designated Sobha Realty as a global partner for ICC Men’s events, commencing with the highly anticipated ICC Men’s Champions Trophy 2025.
This collaboration aims to redefine the fan experience by seamlessly integrating Sobha Realty’s renowned hospitality expertise into ICC Men’s tournaments. Spectators can anticipate exclusive, premium viewing opportunities, further enriching their engagement with the sport. Beyond in-stadium enhancements, the partnership will grant Sobha Realty extensive global visibility through prominent in-stadia branding, comprehensive broadcast integration, and strategic digital rights utilization.
The foundation of this partnership rests on a shared commitment to excellence, precision, and the delivery of unparalleled experiences. Both the ICC and Sobha Realty are driven by a dedication to meticulous craftsmanship and a passion for creating exceptional moments. A key element of this collaboration will be the joint creation of engaging content that celebrates the “Art of The Detail” – a concept central to Sobha Realty’s design philosophy – and its correlation to the precision and skill exhibited in cricket.
Commenting on the partnership, ICC Chair, Jay Shah said, “We are delighted to welcome Sobha Realty as a Global Partner in the ICC’s Commercial Partner Programme, aligning with some of the most iconic events in the cricketing calendar. This partnership represents a powerful fusion of two brands that share a commitment to excellence and passion. With the ICC Men’s Champions Trophy just around the corner, we look forward to seeing how this collaboration will enhance the legacy and impact of ICC events on a global scale.”
Mr. Ravi Menon, Chairman of Sobha Group, added, “Our partnership with the ICC marks yet another milestone in Sobha Realty’s global journey. It reflects our shared commitment to delivering exceptional experiences to a worldwide audience while reinforcing our presence on the international stage.
“This collaboration is a testament to our pursuit of excellence, aligning Sobha Realty with the world’s finest. It extends our engagement with millions of passionate fans across continents, further enhancing our global influence,” he added.
This partnership is poised to significantly enhance the ICC’s brand equity while providing Sobha Realty with unparalleled global exposure. As the ICC Men’s Champions Trophy 2025 commences tomorrow with the opening match between the host nation Pakistan taking on New Zealand, the world will witness the convergence of world-class cricket and luxurious experiences, setting a new standard for sporting partnerships.
About Sobha Realty
Sobha Realty is a distinguished luxury real estate developer based in the UAE, renowned for its unwavering commitment to meticulous detail and the delivery of exceptional living experiences. With a proven track record of consistently exceeding expectations and delivering projects ahead of schedule, Sobha Realty has cemented its position as an industry leader, continuously raising the bar for luxury living.