Snowflake, the AI Data Cloud company, has announced a groundbreaking three-year partnership with the LA28 Olympic and Paralympic Games and Team USA.
The agreement has designated Snowflake as the official data collaboration provider for Team USA and the LA28 Games.
This strategic alliance aims to set an unprecedented standard for data utilization in major global sporting events, positioning the LA28 Games to be the “most data-driven Games of all time.”
A cornerstone of this collaboration is the establishment of a centralized data hub for Team USA athletes. Leveraging Snowflake’s fully managed AI Data Cloud, sensitive athlete data – including training regimens, health records, nutritional insights, and performance analytics – will be securely centralized and seamlessly shared. This comprehensive approach will provide every Team USA competitor with unparalleled access to personalized information and support, ultimately optimizing their preparation and maximizing their potential for success. The partnership’s reach extends to the upcoming Milano-Cortina 2026 Winter Olympic Games, emphasizing a broader commitment to data-driven strategies for U.S. Olympic and Paralympic athletes.
The partnership will also significantly enhance fan engagement. By utilizing Snowflake’s flexible architecture, LA28 and Team USA will connect and enrich diverse fan data points, creating complete and dynamic profiles of supporters worldwide. This deep understanding of fan preferences will facilitate the delivery of highly personalized experiences, whether fans are watching from home, engaging on social media, or attending events in person. The goal is to foster a deeper connection between fans and the Games, bringing them closer to the action and the athletes they champion.
Beyond athlete performance and fan engagement, Snowflake’s AI Data Cloud will be instrumental in streamlining the complex planning and delivery of the LA28 Olympic and Paralympic Games. By enabling secure and scalable data collaboration, the platform will empower the organizing committee to make more informed, data-driven decisions across various operational areas, ensuring a seamless and efficient execution of the Games.
Speaking on the occasion, Denise Persson, CMO at Snowflake, said, “The LA28 Olympic and Paralympic stage offers an extraordinary opportunity to bring together data for truly meaningful impact and breakthroughs, and Snowflake’s technology is uniquely positioned to enable powerful data collaboration at scale. We are proud to be a trusted partner in what promises to be the most technologically advanced Olympic and Paralympic Games in history, using data collaboration powered by Snowflake’s ‘AI Data Cloud’ in the U.S. to help realize possibilities once unimaginable.”
John Slusher, CEO of U.S. Olympic and Paralympic Properties, added, “Partnering with Snowflake on our growing technology needs felt seamless. As we progress toward 2028, our capabilities will continue to evolve and the opportunities to collaborate with Snowflake on data collaboration enhancements are paramount. This partnership enables us to scale efficiently and achieve our innovation goals for LA28 and Team USA.”
This collaboration marks a significant step forward in the integration of advanced data capabilities into major sporting events, promising a more efficient, engaging, and ultimately, more successful Olympic and Paralympic Games in 2028. Snowflake joins a growing roster of prominent partners for the LA28 Games, including Saatva, PennyMac, Allianz, AECOM, Cedars-Sinai, DICK’S Sporting Goods, Cisco, New Era, and Guild.
