A diversified financial services company, SMC Global has been onboarded as the associate partner for the upcoming India Tour of South Africa 2024, which will consist of four T20Is beginning on November 8.
Through this agreement, SMC Global hopes to reach an extensive cricket audience in order to foster financial knowledge and empowerment in the country, particularly among the youth.
Ajay Garg Director & CEO, SMC Global Securities Ltd, said, “This is the first time we are entering a partnership of this sort, cricket has a proven track record of helping brands establish brand presence and boost brand awareness, and we are looking to tap into the large base of Cricket fans and engage with them throughout the series. This association will strengthen our efforts to reach millions of Indians and we are excited to inspire a generation of financially savvy cricket fans. With the two finalists of ICC men’s T20I world cup fighting together, it will be a nail biter series for sure.”
SMC has also introduced its new mobile trading app, SMC ACE 2.0, to give customers a smooth and comprehensive trading experience.
Vineet Goyal, Vice President ,Branding & Corp Comm, SMC Global Securities Ltd, said, “Cricket holds a special place in India and its immense reach provides us with a unique opportunity to empower millions of cricket enthusiasts with the knowledge and tools they need to make informed financial decisions.”
The four-match series commences on November 8 in Durban, followed by matches in Port Elizabeth and Centurion, with the last encounter on November 15 in Johannesburg. The series will be aired on JioCinema and Sports18.
SMC, founded in 1990, provides broking services in stocks (cash and derivatives), commodities and currencies, investment banking, and wealth management to businesses, institutions, NRIs, FPIs, high-net-worth individuals, and other retail clients. It is a multifaceted corporation in India with a pan-India footprint of over 435+ cities/towns, servicing over 2 million consumers, 2500+ offices throughout India and in Dubai, and around 4200 workers.
Recently, Wonder Cement, a prominent Indian cement manufacturer, also got added as the official title sponsor for the upcoming T20I series between South Africa and India.