An online D2C mattress and sleep solutions firm, SleepyCat has unveiled a new campaign for its flagship Ultima Mattress, featuring athletes such as boxer Nikhat Zareen and badminton player Srikanth Kidambi.
The initiative emphasises the mattress’ comfort and support functionality via a series of advertisement episodes.
The footage shows Nikhat and Srikanth at their peak athletic performance in the ring and on the court respectively, compared and contrasted with their more laid-back personalities.
Kabir Siddiq, Founder & CEO, SleepyCat says, “It has always been our mission to provide unmatched comfort and restful sleep solutions to all Indians and our award-winning sports champions are no different. Partnering with Nikhat Zareen and Srikanth Kidambi – two stalwarts who make India proud everywhere they go, and being a part of their journey is an exceptional feat. As two superlative sportspersons, they aim and achieve nothing short of the gold standard, and we’re glad to be their gold standard when it comes to sleep.”
Speaking about her association with SleepyCat, Nikhat Zareen, commented, “Sleep is as integral a part of my process as my training is. As a sportsperson, I need to be at the peak of my performance every time I step into the ring, and a good night’s sleep has a direct impact on the fight I’m ready for. Warming up and channelling the heat has won me medals and SleepyCat’s Ultima Mattress, with its CoolTEC™ fabric, has given me the cooling, restful sleep that keeps me going. It is truly the gold standard of mattresses in India and my first choice when it comes to sleep.”
Talking about the partnership, Srikanth Kidambi, said, “When I play a match, staying at the top of my game is non-negotiable and that’s just who I am. I don’t negotiate or compromise on anything in my life and especially not my sleep. SleepyCat’s Ultima Mattress provides 7-zone support through cutting-edge DeepTouch Pressure Technology, and enhances my rest and recovery process seamlessly. SleepyCat is on a mission to provide sound sleep to India and I’m glad to join forces with them on this journey.”
Tuhin Mishra, Co-Founder & MD, Baseline Ventures, said, “We are extremely delighted to facilitate the association between SleepyCat, Nikhat and Srikanth. Nikhat is a young women’s flyweight boxing champion and a sports youth icon and is hugely popular across the length and breadth of India after recently winning the World Boxing Championship in Istanbul. Srikanth is the highest ranked Indian men’s badminton player with a career high ranking of World No.1 in the BWF International circuit. It is a proud moment for us at Baseline to facilitate the association between three young, bold and like-minded entities.”
Both the athletes will soon be seen going for glory at the Commonwealth Games (CWG) 2022. Former World no.1 and India’s biggest medal contender in men’s singles has revealed that he is aiming for the gold.
On the other hand, Nikhat will be competing in her first major multi-event sport and will once again look to make her country proud in the field of boxing.