Portuguese club SL Benfica announced its partnership deal with the sports betting company Betano.
The deal will see the Kaizen Gaming brand become the first-ever sleeve sponsor of the club. The deal will provide brand exposure in both domestic and European competitions.
George Daskalakis, Kaizen Gaming CEO said, “Through Betano, Benfica fans will be able to engage with their favorite team at a new level. We are excited to begin working with this great club and its people, together with whom we aim to undertake common social initiatives like we do with every team we partner with. This sponsorship clearly highlights our strong commitment to the Portuguese market, a commitment that we are determined to continue showing via our sustained support to Portuguese sports and society.”
The deal will also benefit Betano through the digital access and activation packages across every digital platform of the club.
The 2020/21 season of the Primeira Liga saw SL Benfica finish in third place with 76 points in 34 games, the 2021/22 season of the league commenced from 6th August and sees the top four tie with each other in points after two matchdays.
With the deal, Domingos Soares de Oliveira, Benfica CEO said “This is a partnership with great dimension for the club, with a brand that is well established in sports and entertainment. Betano stands out for its innovation, especially on digital platforms, something with which we identify ourselves.”
In the upcoming match, SL Benfica plays against Gil Vicente on 21st August.