Sky Sports have won the race to win the broadcasting rights for Women’s Super League, as per the Telegraph. The UK media house will be broadcasting WSL games from the 2021/22 campaign. The length of this new deal is yet to be disclosed.
The report from the Telegraph insists that Sky Sports have outbid all competitors to get the rights. BBC and BT Sports currently have the broadcasting rights of the WSL till the end of the 2020/21 campaign. WSL also digitally broadcasts games on the FA player.
Considering the influx of top players in WSL this summer, Sky Sports will consider this deal as a coup. Manchester United welcomed veteran US internationals Christian Press and Tobin Heath, while Alex Morgan arrived at Tottenham Hotspurs on the deadline day. England stars such as Alex Greenwood and Lucy Bronze also returned to WSL after stints in other European Leagues.
WSL has already agreed on overseas broadcasting rights with NBC, which is the sister company of Sky. It is a massive opportunity for WSL to grow with this lucrative TV deal.