The Sky Sports channel has revealed that it has recorded the highest ever viewing figures for a single day on Sunday, 24th October, which was also a feast day for sports fans all around the world. The sports channel had a viewership of an average of 1.2 million throughout the day, which was tracked between 6 am on 24th October to 2 am on 25th October, with a reach of eight million viewers.
The reason for this peak viewership on Sunday is credited to two high voltage matches played, which attracted 4.5 million viewers. The first fixture is from cricket, India played Pakistan in their ICC T20 World Cup opener, where Pakistan sealed an easy win of 10 wickets. While the second fixture is from the Premier League set up between Manchester United and Liverpool, where the Reds brutally thrashed the former with a 5-0 scoreline.
Apart from these two fixtures being the main reason for the peak viewership, Sky Sports had some more entertainment to offer to its viewers, which included the USA Grand Prix, Bundesliga, Scottish Premiership, and NFL week 7. In Grand Prix, Max Verstappen and Lewis Hamilton continued to fight for the Formula One world title. While in Bundesliga, FC Köln played against Bayer Leverkusen. Lastly in the Scottish Premiership, St Mirren faced the defending Scottish champions Rangers.
Speaking about this recording-breaking viewership, Sky Sports Managing Director Jonathan Licht said: “We’re proud to offer such a variety of exciting live sporting events to millions of households across the UK, delivered by award-winning production teams. For over 30 years Sky Sports has brought viewers together for the unmissable moments only live sport can provide. It’s great to see the appeal of live sport is stronger than ever.”