The British sports broadcasting channel, Sky Sports has acquired media rights to the Netball World Cup 2023.
In this development, the British sports channel will broadcast every single game of this netball event live, across every channel, which is to be held in Cape Town, South Africa from Friday, July 28.
The deal between World Netball and Sky Sports has been brokered by the international sports agency, SPORTFIVE.
The highlights of every game will be available on the broadcasting entity’s mobile app, every single day. Pamela Cookey, an ex-player for England, and Eboni Usoro-Brown will join Caroline Barker in Cape Town to provide viewers with in-depth commentary of the matches.
Clare Briegal, Chief Executive Officer, World Netball, said, “We are thrilled to announce that Sky Sports will be showing every game of the Vitality Netball World Cup 2023 live from Cape Town to our audience in the UK and Ireland. Under our core strategy Grow, we made it our aim to bring more netball, to more people, more often by developing our broadcast and digital media strategy and in turn increasing revenue and expanding the reach and profile of netball. This is just one clear example of how we are achieving this.
She further added, “The Vitality Netball World Cup 2023 our opportunity to demonstrate the skills of our amazing international netball athletes on the world stage, and we thank Sky Sports for being part of this.”
Helen Falkus, Director of Multi Sports, Sky Sports said, “The Netball World Cup is the pinnacle in the international netball calendar and we can’t wait to showcase all of the action live for Sky Sports subscribers. We’ll also stream selected matches live on the Sky Sports YouTube channel, making action from the tournament available to all.”
Malcolm Thorpe, SPORTFIVE’s Managing Director, said, “SPORTFIVE is excited to confirm Sky’s coverage of the Vitality Netball World Cup 2023. Sky’s position as one of the leaders in women’s sport, alongside their commitment to deliver outstanding broadcast quality, will see netball continue to provide high quality sporting entertainment to fans across the UK and Ireland.