La Liga will be continuing its journey with Sky Sports, as the Spanish league has agreed on a partnership with the UK broadcaster. In this broadcasting agreement, La Liga will be available in Mexico and Central America.
The Spanish League had organized a tender process through a bidding request and completing the two processes, Sky Sports has secured the audio-visual rights of the La Liga Santander and La Liga Smart Bank in Mexico and Central America. The deal will commence from 2024-25 season and will go on for the next eight seasons.
This agreement has seen a significant increase in the value of La Liga’s audio-visual rights in Mexico and Central America, compared to what was in the previous tender. While this agreement is also the result of negotiations between Mediapro and La Liga North America, which is a joint venture between La Liga and Relevent Sports, and it was extended in Mexico starting from June 2020.
All of their involvement has been proven to be a key in uplifting the value of the audio-visual rights of the competition, in a time at which other European competitions have seen a downward fall in the rights value.
This partnership also opens an opportunity for La Liga, as well as for La Liga Santander and La Liga Smart Bank clubs, to set a strong ground in one of the most upward-growing markets in the global football industry.
While this deal will also see the league and its clubs get even closer to Mexican and Central American audiences, through Sky Sports. Apart from this, ESPN has secured the La Liga rights for the United States this year, which will run for the next eight years.