Sky Deutschland, the German division of media giants Sky, has announced a contract extension with the Premier League to broadcast the league for a further three seasons, from 2022-23 to 2024-25. This contract extension will allow Sky Deutschland to broadcast the English Premier League in Germany and Austria. Sky will also have exclusive rights in Switzerland for its German-language viewers.
The deal will allow Sky Deutschland exclusive broadcast rights across all mediums – satellite and cable television, digital IPTV, and also via its mobile apps. Subscribers of Sky’s Sports Package can access the matches on television or via the Sky Go app or the Sky Ticket streaming service. The matches can also be accessed in the Sky Sports Bars and Sky Hotels in Germany, Switzerland, and Austria, all German-speaking nations. The French and Italian-language rights in Switzerland are not part of the deal currently.
Charly Classen, the Executive Vice President of Sport at Sky Deutschland expressed delight at the extension of the deal. The Premier League has seen a growing German presence over the past few seasons, the biggest one being Bastian Schweinsteiger’s signing by giants Manchester United. Other notable German players to play in the league include Pascal Gross of Brighton and the Chelsea duo of Kai Havertz and Timo Werner, both players arrived in London last summer. Serge Gnabry, now a Bayern Munich and German national team mainstay, had a short stint at Arsenal.
“The Premier League is one of the leading sports competitions worldwide. In addition to numerous international top stars, the growing number of German national players on the island and the two German coaches Jurgen Klopp and Thomas Tuchel has made the league even more attractive for football fans in Germany. Our customers can look forward to world-class football from England and the usual extensive coverage from Sky Sport.”
Paul Molnar, Premier League Chief Media Officer also expressed delight at extending the broadcasting agreement for a further three seasons. He added that Sky has an excellent track record of delivering Premier League matches, with the Sky feed trusted by dressing rooms across the Premier League.
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