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Sky acquires broadcasting rights to the top-tier German Bundesliga

The deal will see Sky stream the Bundesliga for four seasons starting from 2021/22 to 2024/25.

British broadcaster and telecommunications company Sky network has acquired the broadcasting rights deal of the German Bundesliga in England and Ireland.

The deal will see Sky stream the Bundesliga for four campaigns starting from the 2021/22 season and will continue until the end of the 2024/25 season.

BT Sport, the UK pay-television broadcaster previously held the broadcasting rights of the German league in the UK and Ireland. They acquired the deal in 2013 and covered four seasons from 2017/18 to 2020/21.

Robert Klein, the CEO of Bundesliga International stated that “With Sky as our partner, Bundesliga fans will benefit from a first-class football viewing experience. This, paired with the Bundesliga’s trademark attacking style of football, means that fans can expect an action-packed season – featuring some of the world’s best players and the most exciting up-and-coming talent.

The German top-flight is scheduled to start from August 13 and will see Bayern Munich go and try to defend their title as the champions of the German league.

Ahead of the deal, Sky Sports managing director, Jonathan Licht stated that “This new four-year agreement adds to our football offering in the UK and Ireland which already includes Premier League, EFL, Scottish Premiership and FA Women’s Super League as well as international action in the form of World Cup Qualifiers, placing Sky Sports as the home of live football.

Sky’s acquisition will benefit the broadcaster considering the fanbase of the German top-flight in the UK and is certain about getting a massive response as soon as the Bundesliga commences later this month.

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