The global athletic footwear and apparel powerhouse, Skechers, has announced an alliance with the premier Indian cricketer, Jasprit Bumrah, who joins the brand as its newest ambassador.
This strategic move underscores the athletic and lifestyle brand’s increasing focus on cricket and its deep-rooted commitment to the burgeoning Indian market.
Jasprit Bumrah, globally celebrated for his exceptional bowling skills, unwavering consistency, and impactful performances on the international stage, will represent the global footwear company both on and off the field. As part of the collaboration, Bumrah will be seen competing while wearing the brand’s specialized cricket footwear, highlighting its performance capabilities in the sport. Furthermore, the star cricketer will feature prominently in the American multinational’s upcoming multi-platform marketing campaigns, promoting the brand’s extensive range of high-performance athletic gear and its stylish lifestyle collections.
Speaking on the collaboration, Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., said, “Jasprit Bumrah’s relentless pursuit of excellence perfectly aligns with Skechers’ commitment to innovation and performance. Having him as part of the Skechers family adds to our stellar roster of ambassadors, including Yastika Bhatia and Ishan Kishan. The Skechers Team of athletes illustrate how the signature Comfort That Performs of Skechers Cricket footwear can help anyone’s game no matter what level you play. We’re excited to further elevate our journey in cricket and continue shaping the future of sports culture in India.”
Expressing his enthusiasm for the collaboration, Jasprit Bumrah, added, “I joined the Skechers family as they are known for blending comfort with cutting-edge innovation. Their wide range of offerings makes it a perfect fit for athletes who value performance without compromising on style, especially for bowlers like me. I’m proud to represent a brand that resonates with my approach to both cricket and life.”
The addition of Bumrah to the Skechers family further solidifies the brand’s growing presence and influence within the cricketing world. He joins fellow esteemed Indian cricketers Ishan Kishan and Yastika Bhatia, who are already brand ambassadors for the American multinational brand. This announcement follows the athletic and lifestyle brand’s recent appointment as the official kit sponsor of Mumbai Indians, signalling a deepening engagement with the sport and its passionate fanbase across India.
Skechers is a renowned American multinational company specializing in performance and lifestyle footwear. Offering high-quality, trendy shoes for men, women, and children, the brand is celebrated for its exceptional comfort, innovative designs, and vast product range. The performance footwear entity empowers individuals to express their unique style while staying active through its diverse footwear and apparel collections.