The global athletic footwear and apparel powerhouse, Skechers has announced the debut of their official pickleball jersey in collaboration with the All India Pickleball Association (AIPA).
The introduction marks a watershed moment in the brand’s performance portfolio in India, positioning pickleball as a competitive sport driven by agility, pride, and love, rather than merely a lifestyle trend.
At the center of the endeavour is the newly released Skechers Pickleball Jersey, which is designed for high-intensity match play. The jersey, made of lightweight, breathable performance fabric, is meant to provide greater mobility, superior moisture management, and all-day on-court comfort. The jersey, which combines technical performance with modern style, exemplifies Skechers’ dedication to innovation adapted to the dynamic needs of professional athletes.
Sonu Kumar Vishwakarma and Vrushali Thakare, Skechers brand ambassadors, appear in the launch campaign, as do experienced pickleball athletes Anuja Maheshwari and Ritam Chawla. Their participation boosts legitimacy at the top levels of the sport and underscores Skechers’ athlete-first strategy, which focuses on supporting and expanding India’s growing professional pickleball ecosystem.
Rahul Vira, CEO, Skechers South Asia Pvt. Ltd., said, “Pickleball in India is at an exciting inflection point, and at Skechers, we see its immense potential as a competitive, high-performance sport. Our association with AIPA and the launch of our dedicated jersey reflect our commitment to supporting athletes with products engineered for serious play. We are focused on contributing meaningfully to the sport’s long-term growth and helping elevate competitive standards across the country.”
In addition to the performance jersey, Skechers provides a premium pickleball footwear line intended for improved grip, responsive cushioning, and court stability, bolstering the brand’s overall performance offering in the sport.
With this launch, Skechers expands its performance range in India while also establishing an authentic, athlete-led presence in one of the nation’s fastest-growing sporting communities.
