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Six Nations Rugby announces long-term BKT pact

The newly unveiled collaboration has named BKT the official tire partner for the Guinness Men's and Women's Six Nations.

The annual rugby union competition, Six Nations Rugby has announced a new long-term association with BKT, the India tire-manufacturing company.

The newly unveiled collaboration has named BKT the official tire partner for the Guinness Men’s and Women’s Six Nations. The pact kicks off with the 2025 Championships on Friday, January 31.

The agreement’s focal point is the initiation of the BKT Award to commemorate the upcoming talent in the Men’s and Women’s Six Nations.

“The Six Nations is rugby’s most loved annual competition,” commented Tom Harrison, CEO of Six Nations Rugby.

“As such, it is hugely exciting to welcome BKT to our family of partners for 2025.

“As a major global business with vast experience in sport, we are looking forward to working with the BKT team over the years ahead, to bring this partnership to life.”

Lucia Salmaso, Managing Director of BKT Europe, echoed the sentiment, “Rugby embodies BKT’s values as no other sport: it’s about teamwork, physicality, fair play, community and loyalty. We are deeply committed to making a meaningful contribution to rugby, ensuring the game continues to grow and thrive on a global scale.

“This partnership with Six Nations is an opportunity to not only support the legendary championships but also the rising stars who represent the future of the sport.”

BKT, founded in 1987, is a multi-national tyre manufacturing entity from Mumbai, India that focuses on off-highway tyres manufactured especially for terrains and vehicles utilised in agriculture, mining, and construction. The entity functions in 163 nations across the globe.

BKT has rich experience in sports partnerships as the company has affiliations with Ligue 1, LALIGA, The Hundred, Lucknow Super Giants (LSG), Punjab Kings (PBKS), Kolkata Knight Riders (KKR), Rajasthan Royals (RR), Sunrisers Hyderabad (SRH), and Gujarat Titans (GT).

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