Singapore Airlines (SIA) has announced an extension of its sponsorship deal with Formula 1‘s Singapore Grand Prix. The newly extended deal as title sponsor of the race has been signed for three more years.
The Singapore Grand Prix will be held again after a two-year hiatus due to the Covid-19 pandemic.
The first race for the extended sponsorship will be organised on October 2 which will be the 17th race of the 2022 Formula 1 season, at the Marina Bay Street Circuit. SIA first signed on as the title sponsor in 2014 for four years, which was then extended for two years in 2018 and 2020.
In January earlier this year, Singapore signed a contract to host Formula 1 races for yet another seven years. Singapore’s agreement was renewed for the fourth time, and the new seven-year deal is the biggest one to date.
SIA Executive Vice President Commercial, Lee Lik Hsin, said, “This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic. The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”
Brandon Snow, Formula 1, Managing Director of Commercial, commented, “We are pleased that Singapore Airlines will continue to be the title sponsor of the Singapore Grand Prix for another three years. The Singapore Grand Prix is the original Formula One night race, an iconic Formula One event loved by fans and drivers, and it returns to the calendar after two years away.
“This year’s race will see further use of renewable energy and sustainable materials, and the commitments from Singapore Airlines towards sustainable aviation fuels reflect the continued alignment between all partners and Formula One in reducing environmental impact.”