The global lighting leader, Signify has launched a compelling new television commercial (TVC) starring the World Cup winning Indian coach, Rahul Dravid.
The campaign, titled “Hum raaton mein sooraj ugaate hain” (We light up the night), underscores Signify’s unwavering commitment to innovation, leadership, and tradition.
In the TVC, Dravid is portrayed in various everyday scenarios, symbolically illuminating the lives of people from all walks of life. The concept highlights the transformative power of light, showing how it enhances spaces and experiences. Through this collaboration with Dravid, a figure revered for his excellence and integrity, Signify aims to deepen its bond with the Indian audience.
Speaking on the launch of the campaign, Sumit Joshi, CEO & MD – Signify, Greater India, said, “At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, continued, “In today’s rapidly evolving lighting industry, Signify has consistently believed in pushing the boundaries of innovation. Our partnership with Rahul reinforces and our vision to creating a brighter future through cutting-edge lighting solutions. We are excited to bring this campaign ahead of the festival season in India as a celebration of the transformative power of light and how it can empower individuals and communities. Looking forward to seeing the phenomenal response from our customers as they continue to shower us with their trust, love and appreciation.”
Rahul Dravid, Former Captain and Coach of the Indian National Cricket Team, added, “I’m honoured to be a part of the Signify family, Signify’s commitment to innovation, consumer well-being and sustainability resonates deeply with me on and off the field. This TVC showcases the incredible impact that light can have on our daily experiences, and I am glad to be a part of this journey contributing to Signify’s mission to illuminate the world sustainably.”
The TVC will be broadcast across various television channels and digital platforms throughout India. It was conceptualised and created by Signify’s creative partner, Hashtag Orange.
Signify, formerly known as Philips Lighting is a Dutch company specialising in energy-efficient lighting solutions. It is known for its innovative and sustainable products, including LED lamps and smart lighting systems like Philips Hue. The brand’s focus on responsible innovation extends beyond residential and commercial applications, with collaborations such as the Mercedes-AMG PETRONAS F1 Team partnership.
Hashtag Orange, an integrated marketing agency based in Delhi NCR, has a reputation for delivering creative and impactful campaigns. The agency offers a broad range of services, including digital marketing, branding, and content creation, all aimed at helping businesses build strong brand identities.
In addition to his association with Signify, the former captain and coach of the Indian national cricket team has recently inked endorsement deals with Salesforce, ARS Steels, Shriram Finance, and Roombr, further solidifying his position as a prominent figure in the brand endorsement space.