Using artificial intelligence and machine learning, Stats Perform‘s integrity unit will work with Signify to monitor and identify abuse in real-time.
As a part of their partnership, the two companies will work together to expand access to Signify’s proprietary “Threat Matrix,” a service that uses artificial intelligence (AI) to detect online abuse at scale. Users can unmask abusers by looking for trends, tactics, and techniques used to spread hate online.
Over the past two years, Threat Matrix has been developing proactive monitoring and analysis of millions of open-source social media posts across a variety of platforms, including Twitter, Instagram, and LinkedIn. According to the company, images and emojis can be recognized, as well as keywords, phrases, and abusive words, terms, and profanities in multiple languages.
With the addition of Threat Matrix, Stats Perform will be able to offer a broader range of integrity services such as betting market monitoring, performance integrity analysis, intelligence gathering, and investigations.
In the past, Signify had worked with Stats Perform on a variety of sports-related projects, including soccer. They’ve conducted international open-source investigations for FIFA and worked with Premier League clubs to protect players from online hate.
For a study on online abuse, Signify teamed up with the Professional Footballers Association (PFA). According to the report, which examined six million tweets from the 2020/21 season, thousands of posts and accounts were removed from social media platforms, while club sanctions and criminal investigations were also initiated as a result of the findings.
“Our integrity work at Stats Perform focuses on the protection of sport and that includes athletes and other participants. Sports are under increasing pressure from fans and sponsors to demonstrate moral and social responsibility and our partnership with Signify Group will see the deployment of game-changing AI to protect players, athletes, and officials from online racist, homophobic, sexist, and other abuse,” said Carl Mergele, Stats Perform chief executive.
“We are very proud to bring this offering to our clients and it blends perfectly with our approach to sports integrity and our wider ESG commitments.”
Jonathan Hirshler, Signify chief executive, added: “We are delighted to be partnering with Stats Perform to offer Threat Matrix to their unrivaled portfolio of clients.“
“The combination of Stats Perform’s sports industry expertise and Threat Matrix’s bespoke AI-powered proactive monitoring and analysis capabilities provides sports stakeholders with an industry-leading solution to help protect their athletes and staff from online threat and discriminatory abuse.”