Siechem Madurai Panthers, a franchise in the Tamil Nadu Premier League (TNPL), have announced the extension of their sponsorship agreement with Melbat, a prominent sports news portal and diversified business.
This renewed partnership has solidified the existing collaboration between the two entities, with Melbat continuing as the principal sponsor of the Panthers. The Melbat logo will once again adorn the front of the team’s jersey, providing significant brand visibility.
The extended agreement includes enhanced fan engagement initiatives, such as raffles for autographed merchandise and match tickets, as well as exclusive opportunities for fans to meet and interact with Panthers players.
Commenting on the partnership, Melbat representative, said, “The extension of our sponsorship agreement with the Siechem Madurai Panthers is fully consistent with our strategy to support sports in India. Last time, our partners reached the final part of the Tamil Nadu Premier League, and we hope for good results this season, too.
Madurai Panthers spokesperson, added, “We are pleased to extend the contract with Melbat, our reliable partner. We hope the agreement will help us achieve new successes and help fans get closer to their favourite game.”
The renewal of this sponsorship highlights the growing importance of cricket sponsorships in India and the emphasis on fan engagement within the sport.
Melbat is a multifaceted company with a strong presence in the sports industry. In addition to sponsoring the Panthers and Chennaiyin FC, the company is a renowned sports news outlet providing comprehensive coverage and analysis.
Siechem Madurai Panthers currently hold the seventh position in the TNPL 2024 standings after five matches. The team will face off against the Dindigul Dragons in its next match on July 26 at 7:15 PM IST.