Shyam Steel, a producer and manufacturer of primary TMT bars, has announced the appointment of Harmanpreet Kaur, captain of the Indian women’s cricket team, as its brand ambassador.
The association marks a strategic step in Shyam Steel’s efforts to strengthen its brand positioning around trust, resilience, and leadership. Through this partnership, the company aims to align its core values of strength and reliability with Harmanpreet Kaur’s standing as one of India’s most accomplished and influential sporting leaders.
With this move, Shyam Steel is reinforcing its belief that strength extends beyond physical infrastructure to include mindset, inclusion, and shared responsibility. Guided by its brand philosophy, “Maksad Toh Hai India Ko Banana Hamesha Ke Liye Strong,” the company continues to shape a narrative that reflects the evolving role of women as key decision-makers in household and construction-related choices.
Commenting on the association, Lalit Beriwala, Director, Shyam Steel, said, “This partnership represents a shared belief in discipline, determination, and reliability – values that define both Shyam Steel and Harmanpreet Kaur. As a brand, we have always stood for strength with purpose, and Harmanpreet’s leadership on and off the field reflects this philosophy in its truest sense.”
Megha Beriwala Gupta, Director, Shyam Steel, added, “Today, women are no longer just participants but key decision-makers when it comes to building homes and securing the future of their families. Our association with Harmanpreet Kaur, including her involvement with the Apna Ghar platform, celebrates this change. She represents confidence, leadership, and trust qualities that resonate strongly with modern Indian women and align perfectly with Shyam Steel’s vision of building a stronger, more inclusive India.”
Harmanpreet Kaur continued, “I am proud to associate with Shyam Steel and its Apna Ghar initiative — ‘Neev Se Pravesh Tak’, a one-stop solution for all home-building needs, which supports families in making informed and responsible decisions while building their homes. The brand’s vision of building a stronger India, backed by purpose and responsibility, resonates deeply with my own journey as a sportsperson and leader.”
As part of the partnership, Harman will also be associated with the Apna Ghar App, a digital platform designed to assist consumers across various stages of the home construction process.
The association reinforces Shyam Steel’s campaign thought, “Strong Woman. Strong Steel. Strong India,” while reflecting a broader trend of industrial and infrastructure-focused brands leveraging leaders from women’s sport to communicate credibility, leadership, and social progress.
